for  Make up Artists of the future

I.A.M Artist – Celebrating Creativity and Innovation in Makeup Artistry

I.A.M Artist, formerly known as the Swiss Creative Makeup Contest, was founded in 2018 out of a passion for providing makeup artists in Switzerland and Europe with a platform to express their creativity and turn their dreams into reality. Since its inception, we have been dedicated to creating impactful experiences for makeup artists, beauty lovers, and their guests.

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A Prestigious Competition & Platform for Future Beauty Professionals

Held in a convention-style setting, the contest features top makeup brand exhibitors from Switzerland and across Europe. More than just a competition, our awards recognize and celebrate emerging makeup artists who have the potential to set new trends in the beauty industry. We acknowledge that many talented professionals do not always have the opportunity to showcase their skills, and our mission is to bridge that gap.

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Expanding Beyond the Contest: Events & Masterclasses

Beyond the Makeup Artistry Awards, I.A.M Artist is a platform for hosting exclusive events, masterclasses, and workshops led by renowned international artists. Our goal is to foster the growth and development of both aspiring and experienced makeup artists by collaborating with leading professional brands and industry experts.

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The Road to 2027: A New Format

For the next edition, we are introducing a Preselection process where applicants will submit their pictures for review by our esteemed panel of judges. From these entries, 10 semi-finalists will be selected in each of our two categories:

• Beauty Makeup

• Creative Makeup

Contestants will have the freedom to choose their category of entry. The selected semi-finalists will then have the opportunity to present their work live in front of the judges in Zürich, Switzerland, on January 24, 2027.

Join us in celebrating the art of makeup and be a part of this transformative journey that champions creativity, innovation, and professional growth in the beauty industry.

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